Our Mission

Spread Earth Love.

Our mission is ultimately to inspire more earth love in order to fuel motivation to address our earth crisis. 

I believe that the more time people spend outdoors, the more folks will care + take action. As a direct contribution, I donate + volunteer frequently to various local + environmental non-profits.

In order to be truly successful in this effort though, we need to help remove barriers, become boundary spanners, and promote equity, indigenous rights, small business, outdoor activity, and conscious living.

Every minute, emotion or dollar we spend is a vote for a certain future; let's spend wisely.

"The greatest threat to our planet is the belief that someone else will save it.”

Robert Swan

Check out our Volunteer or Donate page for a list of our initial contributions and organizations we volunteer with. 

Present Guidelines

1) Show Up.

2) Pay Attention.

3) Be Honest.

4) Don’t be attached to the result.

[Thanks to pastor Ed Bacon, from All Saints Church.]

Roots of change run deep. Similar to a redwood ecosystem, all environmental efforts are complexly intertwined with human rights. In order to allocate energy towards our earth crisis, we first need to align as a species on equitable social structures, that allow every human an opportunity to thrive, with equal access to all resources, including open spaces.

As a local retailer, we have an opportunity to help remove barriers and become boundary spanners. Getting outdoors can be intimidating; we aim to make your local wild more welcoming. As a former Peninsula Open Space Trust Outings Leader + Adventure Travel Guide, Jackie is happy to discuss local adventures with you anytime.

We have passion for promoting our community and providing sustainable adventure guidance. Donations and business development over time will continue to reflect this goal and our mission and values.

Additionally many of our suppliers are also agents for change, including: 

• Keep Nature Wild
  • Removes 1 pound of trash from the wild for every product sold 
• Parks Project
  • Each collection is made with purpose, helping fund a project in our parks
• Good + Well Supply Co
  • Proceeds support the b v Park Foundation
• Culture Flock
  • Supports equality for everyone, protecting our planet, and being kind
• United By Blue 
  • Removes 1 pound of trash from oceans or waterways for every product sold

Many of our suppliers are small local, women, LGBTQ and/or black-owned businesses. These attributes are highlighted on our product pages. If you know of any great brands we should work with, please reach out. 

Together united, we can be a beacon of hope.

Thanks for showing up!